The New Aesthetic

Moscow-area farmers strapped modified VR headsets to cows to see if it improved their mood – and, of course, their milk production. The project subjected cattle to a simulated summer field with colors tuned for the animals’ eyes, giving them a decidedly more pleasing landscape than a plain, confining farm. And yes, the headsets were adapted to the “structural features” of cows’ heads so that they could see properly.

It appears to have worked, at least on a basic level. The first test reduced the cows’ anxiety and boosted their overall sentiment. While it’s not certain how well this affects the quality or volume of milk, there are plans for a more “comprehensive” study to answer that question.

Cows wearing VR headsets might produce better milk