"It’s when things leak out into the real world that it gets a little surreal," says Michael Johnson, who believes issues arise due to the relatively short list of applications available for many smaller projects.
"There’s a website, a Facebook header and probably a business card," he says. "After that? Very few clients can afford to do outdoor ad campaigns or change their signage so the frustrated designer, seeing their scheme get drastically reduced, lets a few of those ‘hypotheticals’ leak out into the real world and, before long, they almost become real themselves."
Creative Review - Shooting Blanks, via Ben T.