The New Aesthetic

We started drive farming in November 2011. The reason was simple, the supply of the 3TB hard drives used in our Storage Pods had dried up – or more correctly was under water. The tragic flooding in Thailand began in August 2011 and by early-October had submerged houses, schools and factories. Over 800 people died and many more were homeless and hungry, with over 1 million people thrown out of work. As the water receded, the human cost of the flooding was obvious and the economic impact was slowly coming into focus. In late-October, it was estimated that up to 50% of the worldwide hard drive manufacturing capacity was lost or damaged. The impact of the lost capacity was immediate as hard drive prices nearly tripled overnight.