“The bodies of most of the models H&M features on its website are computer-generated and “completely virtual,” the company has admitted. H&M designs a body that can better  display clothes made for humans than humans can, then “dresses” it by  drawing on its clothes, and digitally pastes on the heads of real women in post-production. For now — in the future, even models’ faces won’t  be considered perfect enough for online fast fashion, and we’ll buy all  of our clothing from cyborgs.”
H&M Puts Real Model Heads On Fake Bodies - Jezebel

“The bodies of most of the models H&M features on its website are computer-generated and “completely virtual,” the company has admitted. H&M designs a body that can better display clothes made for humans than humans can, then “dresses” it by drawing on its clothes, and digitally pastes on the heads of real women in post-production. For now — in the future, even models’ faces won’t be considered perfect enough for online fast fashion, and we’ll buy all of our clothing from cyborgs.”

H&M Puts Real Model Heads On Fake Bodies - Jezebel

554 notes

Show

  1. purplemagenta reblogged this from nappyhappy
  2. morganfaulkner reblogged this from syntheticpubes
  3. misscglass reblogged this from english-tea and added:
    Totally not surprised. But still completely annoyed.
  4. skinnyminded reblogged this from coffeeandhungerpains
  5. english-tea reblogged this from mydarling
  6. mandy-goes-to-med-school reblogged this from momosaur-rex
  7. momosaur-rex reblogged this from aperture-and-ephedrine and added:
    This is disgustingly scary.
  8. sofa-monster reblogged this from hannahisawful
  9. elppinyriah reblogged this from hellxia-reblog
  10. hellxia-reblog reblogged this from punxstarr
  11. biologists reblogged this from gaultheria
  12. jesuisleigh reblogged this from trouble-has-a-name
  13. rafeeya reblogged this from ohlookitstonia
  14. ohlookitstonia reblogged this from sixydontplaythat and added:
    Wow, when they’re side by side like this you can actually tell. Those slight imprints above the navel are identical.
  15. peopleofthetrees reblogged this from ohsierra
  16. sixydontplaythat reblogged this from shimmery-neurons and added:
    Creates jobs for idiots who take photoshop classes like myself.
  17. shimmery-neurons reblogged this from boyastronomer
  18. growingupreallyfuckingsucks reblogged this from themossikeepinmypockets
  19. themossikeepinmypockets reblogged this from humanshumans
  20. humanshumans reblogged this from gaultheria and added:
    IT’S THE SAME BODY!!
  21. oladybell reblogged this from gaultheria
  22. confusion-of-one reblogged this from the-creeping-bam and added:
    so that explains why all their belly buttons and crotches are the same height??
  23. hereiswhereiloveyou reblogged this from gaultheria
  24. thegusto reblogged this from cherriot and added:
    ATTENTION EVERYONE, STOP LETTING MEDIA GENERATED STANDARDS BE YOUR IMAGE OF BEAUTY ALL I WANT FOR CHRISTMAS IS SELF...
  25. take0ut reblogged this from gaultheria
  26. punxstarr reblogged this from trouble-has-a-name
  27. amcraviotospeaks reblogged this from gaultheria
  28. lifeasjb reblogged this from dreadedmama
  29. gasleek reblogged this from new-aesthetic
  30. trouble-has-a-name reblogged this from the-creeping-bam and added:
    I can tell! Look how fake their crotches look! And their hands and shit!
  31. ily2 reblogged this from fuckthefashion
  32. masonjarsandmushrooms reblogged this from gaultheria
  33. boyastronomer reblogged this from king-of-the-cosmos and added:
    Wow is there nothing people will not do to perpetuate stereotypes?
  34. king-of-the-cosmos reblogged this from cherriot and added:
    >designs a body that can better display clothes made for humans than humans can oh lord
  35. dreadedmama reblogged this from moijattends
  36. ginabeena reblogged this from cherriot
  37. moijattends reblogged this from gaultheria
  38. terr0rble reblogged this from gaultheria
  39. slightlylessasleep reblogged this from gaultheria