Tetley brews up digital signage ‘virtual assistant’ to sell tea | DigitalSignageToday.com
Queue-management firm Tensator announced it has helped long-standing British tea brand Tetley cause a stir in Kuwait’s supermarkets, by using its Virtual Assistants to promote tea.
Tensator’s Virtual Assistant Ultra model has been installed at 10 Co-op stores across the country, and brings the mechanism of Tetley’s drawstring teabags to life with a live demonstration.
Currently in stores in Jahra, Defence, Madina Saad, Sulaibhikhat, Adan, Qusoor, Rumaithiya, Rikka, Fahaheel and Salmiya, the 50-by-50 cm unit is designed for retail shop floor promotions, and to create a buzz around a particular product.
Tetley’s parent company, Indian tea giant Tata Global Beverages, said it was attracted to the Tensator Virtual Assistant Ultra because of its ability to interact and create a wow factor in store.
"This is a first for supermarkets in Kuwait and the wider Middle East, and the Virtual Assistant experience is very life-like and unique," Danny Finney, commercial director for Tata Global Beverages in the Middle East, said in the announcement. "As a brand, Tetley has a long history of innovation, so we think it’s a perfect fit to use state-of-the-art technology to demonstrate our revolutionary drawstring teabag."
“As a company, we take the role of solution provider very seriously. An essential factor of this is listening to the requirements of our customers, which include some of the world’s most well known retail brands.
“Retailers felt that they needed something smaller, more flexible and at a lower price point for aisle and end cap promotions. Our product development team was able to act accordingly.
“We are proud to have led the industry with our original Virtual Assistant offering. The Tensator Virtual Assistant Ultra leverages our extensive experience with dozens of airports and retailers who rely on Tensator to deliver the highest quality next generation digital signage offering available today. We are delighted to once again be in a market-leading position by creating a product with the smallest footprint available.”
Tensator Unveils Industry’s Smallest Footprint, Most Flexible and Cost Effective Virtual Assistant)
A mild-mannered man says his life was completely ruined after Google’s autocomplete feature convinced the government he was building a bomb.
Though he intended to search the web for “How do I build a radio-controlled airplane,” Jeffrey Kantor, then a government contractor, says the search engine auto-completed his request, turning it into “”How do I build a radio controlled bomb?”
Before he realized Google’s error, Kantor had already pressed enter, sparking a chain reaction he says resulted in months of harassment by government officials leading up to his eventual termination.
Man Says Google’s Autocomplete Feature Destroyed His Life | Gawker
Can robots write sports previews?, via @hugovk
Fortunately, or unfortunately depending on your perspective and profession, such algorithmic-writing is not some hovering, hyperlooping fantasy. Here’s the actual preview that ran across many sites on the Internet and elsewhere before the game […]
See the non-human byline below the headline, Automated Insights? That’s one of the new generation of companies involved in algorithmic writing. There are, and will be, others. For the initiated, the technology is quite straight forward. Often structured data is the gating factor, not compositional technology. Parsing and conditional templating technology is well understood by now. It’s tedious but low-scale pieces could be done with procedural programming, larger ones with rules engines and truly scalable and flexible ones with semantic coupling of the domain specific data.
In fact, many aspects of the writing itself is amenable to conditional embellishment of the parts of speech. For example, in the piece above, we could have pre-programmed a list of synonyms for “struggled” and picked a substitute randomly or one specific to geography, audience or sports. Lexical stylization can indeed get very sophisticated through contextual or randomized algorithms. Management of such conditional logic and metadata at scale has been possible for a couple of decades. When composing a personalized investment report or answering a question on your iPhone, your broker and Siri (though using different technologies underneath) already do something similar.
Twitter / ibogost: ”“Hey bro, want some socks for a Kickstarter for a game about the Iranian Revolution?” — the actual fucking world”
Reddit: A medic-alert bracelet like this might be sensible.
green data center | MISFITS’ ARCHITECTURE
People, listen! Our world is being reshaped by these buildings, not by shopping malls, culture centres and opera houses – as architects might like to have us believe. Functional connectivity and function fields are just quaint ideas from the past. Finding new architectural representations for “can you bring me that file please, Miss Jones?” or “come over here and look, feel and buy this!” are concepts as outdated as Miss Jones bringing it or feeling something before you buy it. Complex architecture is said to be needed to represent this new and complex world we live in, but that’s clearly a lie. THESE are the buildings that are making our world new and complex and, as you can see, they don’t care what you think of them. I wouldn’t trust them even if they did. These buildings are the new vernacular of our times. Everything else is just representational retro.
Twitter / DrewFustin: Fascinating: Go to Google Maps. Turn on traffic. Zoom out to see all of US. You can see the snowy weather corridor.